A manufacturer’s take on what’s hot—and what’s fading—in the U.S. and European markets.
Introduction: Why Color Choice Matters in License Plate Frames
For many consumers, a license plate frame is more than just a functional part—it’s a visible statement of style, identity, or occasion. For brands, selecting the right color finish can mean the difference between a product that gets noticed—and one that gets left on the shelf.
As an OEM manufacturer for brands across the U.S. and Europe, we don’t make the design decisions for you—but we do work closely with our clients to evaluate what color finishes work best based on regional trends, packaging environments, and production methods.
So, what colors are dominating the license plate frame market in 2025? Here’s what we’re seeing on the manufacturing floor and from our clients’ orders.
1. Chrome Isn’t Going Anywhere (Especially in the U.S.)
Chrome-plated ABS frames continue to be one of the top-requested styles in the U.S. aftermarket. Whether for auto retailers, promotional giveaways, or custom logo frames, chrome remains a “safe bet” that signals quality and sparkle.
Why it works:
- Shiny, eye-catching: Looks premium, especially under showroom lighting or store displays
- Pairs well with branding: Logos pop against chrome, especially with UV printing or pad printing
- Affordable in ABS: Chrome-plated plastic is cost-effective and lightweight
💡 OEM Tip: To avoid discoloration or flaking, ensure you’re using RoHS-compliant chrome plating and that it passes salt spray testing.
2. Matte Black: The Unstoppable Neutral (U.S. + Europe)
Matte black has become the go-to color for brands that want a modern, stealthy, or luxury-adjacent look—without being flashy.
Where it’s trending:
- U.S. Amazon bestsellers: Minimalist matte black frames are top-ranked
- European urban drivers: Especially in Germany and the U.K., matte black is preferred over chrome
- EV and tech brands: Many eco- or design-focused brands choose matte black to signal simplicity and sophistication
💡 OEM Tip: Choose powder coating or matte anodizing for metals; matte injection coloring for plastics. Avoid overly glossy “faux matte” coatings—they look cheap.
3. Brushed Metal Finishes: Growing in Europe and Premium U.S. Segments
Brushed aluminum or stainless steel finishes are gaining popularity, especially in:
- DTC brands targeting luxury car owners
- Gift-packaged frames sold at higher price points
- European countries with wet or snowy climates, where corrosion resistance matters
Common variants:
- Brushed silver – Clean and modern
- Brushed gunmetal – Masculine and sleek
- Brushed gold (limited use) – Occasional success in novelty or heritage branding
💡 OEM Tip: Brushed surfaces can be laser-etched for branding instead of printing. It adds a subtle, upscale feel.
4. White Frames: Trending for Summer Promotions and Minimalist Brands
White frames are gaining traction as limited-edition options—often used for:
- Summer campaigns
- EV product lines
- Minimalist lifestyle or fashion brands
However, they’re prone to visible scratches and yellowing over time—make sure clients are aware of this before launching white ABS or coated metals.
💡 OEM Tip: Offer UV-stable plastic for white frames, and test for discoloration in high-heat markets like the southern U.S.
5. Colorful Frames: Popular for Gifting, Kids, and Holiday Themes
For novelty brands or gift-oriented retailers, color still sells—especially for:
- Red, blue, and green frames around national holidays
- Pastel colors for kids’ editions
- Metallic finishes (purple, bronze, rainbow) for “fun” gift sets or e-commerce bundles
These aren’t year-round bestsellers, but they’re strong performers in niche markets or promotional campaigns.
💡 OEM Tip: For small-volume seasonal runs, consider spray coating or film lamination instead of custom-matched injection coloring.
6. Dual-Tone & Textured Finishes: An Emerging Trend
We’re beginning to see more demand for:
- Black + Chrome two-tone combinations
- Textured powder coat finishes (e.g., sandblast, rubberized, hammered metal)
- Carbon fiber texture (for racing-inspired lines)
While still niche, these styles help mid-range brands differentiate without raising cost dramatically.
💡 OEM Tip: Be sure to confirm logo visibility against textured surfaces—especially if clients are using silk screen or pad printing.
Conclusion: Color Is More Than Just Aesthetic—It’s Strategic
The color of your license plate frame says something about your brand. Whether you’re targeting U.S. car clubs or Scandinavian EV drivers, aligning your color choice with market trends helps improve product appeal—and profitability.
As your OEM partner, we don’t design your product from scratch—but we help ensure your existing design is production-ready, region-appropriate, and cost-effective.
📩 Got a new color finish in mind? Let’s evaluate it together. We’ll help you choose the right coating method, surface treatment, and packaging solution—based on real market demand.
